O'Reilly logo

Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 13. Concept Development

After completing the product positioning analysis, the DFSS team will now gather and analyze data from a series of special customer interviews. The purpose of these customer interviews is to validate, modify, or dismiss the proposed value proposition for the product or service being developed. Based on the results of these interviews, the commercialization team will translate the needs of the market into a set of specific, well-defined product attributes that best satisfy identified customer requirements. The team will use tools such as ideation, concept generation, concept selection, and QFD to design the product, based on identified customer needs. Product concepts resulting from this design effort will then ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required