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Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

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Chapter 18. Ideation

After completion of the Relative Importance Survey, the commercialization team will begin to develop a new product to meet the needs of the customer. The next step in developing the product is Ideation. In the Ideation process, the team will use a structured methodology to bridge from the identified customer requirements to a number of product concepts designed to meet these needs. Many people use a less structured "brainstorming" approach to identify potential product solutions. While brainstorming can be useful in many situations, in product development we need a more focused approach to ensure that the new product concept meets the specific customer needs identified during the interviews and KJ process. By using the Ideation ...

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