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Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

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Chapter 19. Pugh Concept Selection

At the end of the Ideation session, the DFSS team will have several new product concepts that have been designed to meet the most important requirements of the customer. At this point, the concepts are new creations from the minds of individual members of the design team and have not yet been examined in detail by the entire team. In this chapter, we examine a process to further evaluate and refine these concepts with the goal of identifying two or three dominant concepts. As shown in Figure 19-1, the two or three initial dominant concepts identified in this stage of the design process will be further evaluated in the QFD (Quality Function Deployment) Analysis, which is described in Chapter 20.

Figure 19-1. ...

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