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Commercializing Great Products with Design for Six Sigma by David W. Bacon, Randy C. Perry

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Chapter 38. Product Launch and Project Post-Mortem Analysis

After completion of its product design, the team is finally ready for product launch, an extremely important operation. Success in today's markets requires a superior product and a superior product launch. The product launch provides a company with the opportunity to capitalize on a product's window of opportunity for success in the market. Because markets are constantly changing, the window of opportunity for a product's success is typically very narrow. To support the successful launch of a new product, a well-conceived launch plan is needed. When the product launch is complete, the design team will also conduct a project post-mortem analysis. We consider both of these topics in this ...

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