© Jerry Schaufeld 2021
J. SchaufeldCommercializing Growthhttps://doi.org/10.1007/978-1-4842-7502-3_1

1. Introduction

Jerry Schaufeld1  
(1)
Ashland, MA, USA
 

Growth Doesn’t Stand Alone

Corporate growth is a metric marker for measuring the overall viability of an organization. This idea applies to both service-oriented and manufactured hard goods entities. There are common elements to each. Sales is a good marker for the journey. A law firm might refer to this as “billable hours,” while a manufacturer might measure numbers of “units sold.” Whatever the measure, it doesn’t stand alone. It is not a singular measure but reflects all elements of a given organization. It has positive and negative aspects. The need for growth becomes more relevant as we move ...

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