There are multiple metrics of growth in each organization. In combination, they present a perspective for the future performance of a project or corporate entity. Multiple factors control the growth rates and perceived performance against the goals they envision. To understand the multiple (and sometimes competing) influences on growth, we will look at both the internal and external forces.
An example might be the measurement of sales growth. Typically, it is measured by changes in revenue. Sometimes it is measured by changes in the number of customers and/or their demographic mix. Yet, most sales-related ...
