© Jerry Schaufeld 2021
J. SchaufeldCommercializing Growthhttps://doi.org/10.1007/978-1-4842-7502-3_4

4. Strategy and Business Models

Jerry Schaufeld1  
(1)
Ashland, MA, USA
 
Business strategies and ideas begin with a stated vision or goals that set the stage for moving ahead. It becomes increasingly important that the proper planning and documentation be put in place before that effort begins. The most common form of documentation is captured in a business plan format. It may be encompassed in budgets and other formal documents but in common certain issues must be articulated. They include
  • Overall goals and objectives

  • A delineation of resources (both human and financial) that are required

  • Measurable outcomes

  • Identification of risks and the plans to mitigate ...

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