CHAPTER 20
Keep Your Networks Active
The currency of real networking is not greed but generosity.
Chances are you’ve returned from a party, networking event, trade show, or conference with a handful of business cards, spread them across your desk, and asked yourself, “Now who was this person? And why do I care?”
You don’t want to fall in that category for someone else. Your challenge: Stand out from the crowd so others recall your conversation and remember you as a strategic connection from the get-go so that when you need to call on them with a question, they know who you are. How difficult is that?
You might want to test your own recall. Consider the last three networking opportunities you’ve attended ...
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