In previous chapters we have explored both Goffman's and Giddens’ work, and integrated their perspectives, relying on Giddens’ own use of Goffman's work, discussing the compatibility of core concepts, and, for this integration, using frames and framing. One might ask: why bother? Although I have discussed its utility in prior chapters, I now want to turn to an in-depth discussion of the benefits of such a synthesis in thinking about organizing and communicating. First, I begin by discussing how this theoretical synthesis can address major issues raised in communication-as-constitutive-of-organizations (CCO) approaches and, more generally, in communication-centric approaches to organizing and organizations. ...

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