Communicating in Extreme Crises

1 Evidence-based crisis communication How research helps us to understand what works

DOI: 10.4324/9781003094661-2

Every organization experiences a crisis in its life cycle. No matter how big or small the business, crises are inevitable. In fact, we often say that it is not a matter of if a crisis will happen, but when it will happen. Therefore, crises are defined as unpredictable negative events that violate stakeholder expectations and can threaten the operations of organizations. Crisis management aims to mitigate the negative consequences of a crisis and protect both stakeholders and the organization from harm. Moreover, crisis communication lies at the heart of crisis management because it brings crisis management to life. Crisis communication ...