16 COVID-19 and pandemic communication
We are writing this book in a post-COVID 19 environment. COVID-19 is a unique form of extreme crises, a pandemic. A pandemic is a form of a public health crisis. Public health crises include situations such as slow-moving concerns such as vaping or gun violence to fast-moving concerns such as an infectious disease. A public health crisis involves a health problem that affects a range of people in one or more geographic areas (Maibach & Holtgrave, 1995). Typically, government entities are responsible for managing a public health crisis because they are the ones charged with protecting the citizenry (Coombs, 2020). However, COVID-19 demonstrated how business organizations ...
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