Communicating in Extreme Crises

17 What we have learned

DOI: 10.4324/9781003094661-18

This final chapter provides a brief synthesis of our ideas on extreme crises. The purpose of the chapter is to highlight the unique aspects of extreme crises which make them different and complex. We propose several key takeaways for crisis practitioners and specifically how to communicate during an extreme crises.

The chapter begins with an overview of two models which help explain the crisis management process as well as how extreme crises are formed. We then discuss how to use optimal and suboptimal crisis interventions in extreme crises. We then conclude with our reflection on how extreme crises inform crisis communication research and praxis and what are some key points for ...