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Communicating to Lead and Motivate by William C. Sharbrough

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CHAPTER 1

Leaders Communicate a Vision

Effective leaders lead by communicating. As noted by Conger more than 20 years ago, “The era of managing [leading] by dictate is ending and is being replaced by an era of managing [leading] by inspiration.” He further states that the most important skill needed by leaders is the ability to create messages that are “motivational.”1 In 2003, a researcher said, “Of all leadership behaviors, the ability to communicate may be the most important. Communication lays the foundation for leading others.”2

In the decade since, communication has become even more critical to effective leadership. Changing expectations, increased levels of employee empowerment, and the expanding use of teams have all contributed to changes ...

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