Book description
Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Table of contents
- Cover
- Halftitle
- Titlepage
- Copyright
- Abstract
- Contents
- Chapter 1 Setting the Stage
- Chapter 2 Walking the Talk: Avoiding Greenwash
- Chapter 3 Stakeholder Communication: Integrated and Strategic
- Chapter 4 Issues and Crisis Communication: Expecting the Unexpected
- Chapter 5 Communicating through Institutional Documents: Vision, Mission, and Codes of Conduct
- Chapter 6 Sustainability Reporting: Gateway to Transparency
- Chapter 7 Cause-related Marketing & Social Marketing
- Chapter 8 Nonverbal Stakeholder Communication
- Chapter 9 Stakeholder Communication Online
- Notes
- References
- Index
- Lastpage
- Backcover
Product information
- Title: Communication in Responsible Business
- Author(s):
- Release date: August 2012
- Publisher(s): Business Expert Press
- ISBN: 9781606493250
You might also like
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …
book
Advance
The how-to guide for your career In his previous book, Lose the Resume, Land the Job, …
book
Business Express: Effective Communication Skills
If you need to be in the know in no time at all, Business Express will …
book
Forecasting Fundamentals
This book is for everyone who wants to make better forecasts. It is not about mathematics …
