Preface

Communication continues to be the lifeblood of all business organizations. No organization and its leaders can achieve goals, build the company’s reputation and brand, or win friends and customers without effective communication.

Too often, individuals move into managerial leadership roles without an awareness of the need to focus on their communication skills. These individuals may be subject matter experts whose technical skills allowed them to succeed as individual team members, but who fail when placed in managerial leadership roles because they lack the relationship-building skills needed to foster teamwork. Therefore, this book will give you the needed communication strategies that will enable you to succeed as you manage and lead ...

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