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Communication Technology Update, 9th Edition by Jennifer H. Meadows, August E. Grant

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II

Electronic Mass Media

Digital technologies are revolutionizing virtually all aspects of mass media. Digital audio and video transmission, interactivity, and new business opportunities are fueling an explosion in the number of mass media, and the programming they provide.

The changes are most evident in multichannel video distribution services. As the following chapter indicates, cable television and direct broadcast satellite services continue to reinvent themselves, incorporating digital technology to provide new services and increase channel capacity. Chapter 4 then explains how direct broadcast satellite (DBS) services have emerged as the most aggressive competitor to cable television.

The factor shared by all of these multichannel distribution ...

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