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Communication Technology Update, 10/e, 10th Edition by Jennifer H. Meadows, August E. Grant

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7

INTERACTIVE TELEVISION

Cheryl D. Harris, Ph.D.*

Interactive television (ITV) has always been difficult to define, and the latest developments in the technology, software, and organizational infrastructure have made it a more slippery concept. In evaluating the status of ITV in a convergent media world, we are really examining the status of interactive media in general or, at least, interactive video implementations. “Television” as an idea, and experience, is facing obsolescence due to the proliferation of mobile and personal media delivery platforms. Replacing TV is a plethora of programming available either on demand or at a scheduled time, which allows the viewer to interact with the programming by requesting more information, making a ...

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