Communication Technology Update and Fundamentals, 17th Edition

24Big Data

Tony R. DeMars, Ph.D.*

* Professor and Director, Radio-Television Division, Texas A&M University-Commerce (Commerce, Texas)

Abstract

Using data for business analytical purposes is nothing new; using data for business analytical purposes is a new and significant component of communication technology. Can both statements be true? In fact, they are. Big Data refers to the volume of data created, distributed and stored by way of internet connections. It is important because of its extraordinary value to business organizations, that can use Big Data analytics for everything from advertising applications to understanding customers in order to create new products, services and experiences (How Big Data Can Help, n.d.). Big data can ...