The Structure of the Communication Industries
*J. Rion McKissick Professor of Journalism, School of Journalism and Communications, University of South Carolina (Columbia, South Carolina).
The first factor that many people consider when studying communication technologies is changes in the equipment and utility of the technology. But, as discussed in Chapter 1, it is equally important to study and understand all areas of the technology ecosystem. In editing the Communication Technology Update for the past 20 years, one factor stands out as having the greatest amount of change in the short term: the organizational infrastructure of the technology.
The continual flux in the organizational structure of communication industries ...
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