9

Digital Signage

Jennifer H. Meadows, Ph.D.*

*Professor and Chair, Department of Media Arts, Design, and Technology, California State University, Chico (Chico, California).

Introduction

When hen thinking about the wide assortment of communication technologies in the world, digital signage probably didn’t make your list. But consider that this type of signage is everywhere although many of us go through the day without ever really noticing it. When you hear the term digital signage perhaps the huge outdoor signs that line the Las Vegas Strip or Times Square in New York City come to mind. Digital signage is actually deployed in most fast food restaurants, airports, and on highways. Increasingly it can be found in schools, hospitals and even vending ...

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