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Video Games

Brant Guillory, M.M.C.*

*Senior Consultant at Harnessed Electrons, and Editor-in-Chief of GrogNews.com, Raleigh, North Carolina

Video gaming is a multibillion dollar industry whose cultural penetration far belies its roots in entertaining mental exercises for overeager engineers. Video games include a variety of hardware and software, as well as multiple delivery and distribution models. Gamer culture has served as the subtext for successful media franchises, such as CBS’s The Big Bang Theory and Disney’s Level Up. Major video game conferences and events, such as E3 and PAX (Penny Arcade Expo) pull in tens of thousands of attendees.

In monetary terms, video games are easily competitive with the largest media. The opening day sales ...

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