CHAPTER 1

Introduction to Company and Industry Research

It is generally agreed that our modern society has experienced a major change in producing, disseminating, and accessing information as it has transitioned into today’s Information Age. A great deal of information is being generated every day, and many more facts and data are easily and quickly accessible to the public. Without question, the advent of the Internet and the overall growth of communication technology particularly in the past two decades have accelerated these changes, and this technological growth is expected to continue even more drastically in the near future. Furthermore, thanks to smartphones, tablets, and other ever-evolving mobile devices, the same information we enjoy ...

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