Comparing Emerging and Advanced Markets

Goncalves and Xia provide an excellent analysis and framework
for understanding the impact emerging economies will have on the
global economy. Great primer for those interested in understanding
the opportunities and complexities arising from the emerging markets
such as CIVETS and ASEAN and their influence on the advanced
economies. I highly recommend this book to anyone looking to learn
more about the interplay between emerging and advanced economies
and what that means for political economic shifts in the global
order. —Shaun Rein, Founder, China Market Research Group,
Shanghai, China
This book is a part of a series that recognizes that the intense
competition among emerging markets and against advanced
economies to capture their share of the global economy. Most
important to this end is the study and practice of international
business and foreign trade.
Undertaking such a study raises many questions—What
competitive advantages do these emerging economies enjoy
in comparison to advanced economies, such as the G7, and
what are the origins of those advantages? Why are emerging
markets becoming the powerhouse of world economy
growth and the firms doing business there internationalizing
so aggressively? And why in the past decade has the pace of
internationalization accelerated so rapidly and what are the
challenges and possible solutions?