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Preface: Competing Flat Out
Chapter 1. The Orchestration Imperative
The Challenge of Globalization 3.0
Ripping the Roof Off the Factory
Increasing Flexibility: Precipitating Supply Chains from the Network
Orchestration: Most Evident in Its Absence
The Broad Opportunities for Orchestration
The Three Roles of Network Orchestration
Role #1: Design and Manage Networks
Role #2: Control through Empowerment
Role #3: Create Value through Integration
Bumps, Mountains, and Superhighways: The Need for Balance
Not Where, but How
Orchestrate or Be Orchestrated
Are You Ready for the Flat World?
Part I: Focus: Firm and Network
Chapter 2. Orchestrate the Network
What Is Network Orchestration?
The Constraints of Ownership
What Is ...