Are You Ready For the Certainty of the Unknown?

One prediction: Businesses need to learn how to improvise.

There are few absolute certainties in this world, but Benn R. Konsynski has a new one for you: you can be absolutely certain that the job that you will have 5 years from now doesn’t exist today.

The same goes for companies and markets when it comes to serving customers: the models that will be standard in 5 years are difficult to imagine right now, in 2015.

Konsynski isn’t a fortuneteller or a futurist, but in his role as the George S. Craft Distinguished University Professor of Information Systems and Operations Management at Emory University’s Goizueta Business ...

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