Competing in the Age of AI

 

1

The Age of AI

“It’s a Rembrandt!”

So shouted the neatly dressed, white-haired gentleman after quickly raising his hand. Several other members of the audience called out in agreement. One man, who ran a leading art museum in Australia, said he recognized the unique style of the seventeenth-century Dutch master, but he seemed puzzled that he couldn’t recall this specific painting, shown in figure 1-1.

FIGURE 1-1

The next Rembrandt

Source: reproduced by permission of ING and J. Walter Thompson.

Then a video began to play, and the room fell silent as the narrator described the work’s provenance.¹ The portrait, it turns out, was not a Rembrandt. ...