Book description
In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.
Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Product information
- Title: Competing on Analytics: The New Science of Winning
- Author(s):
- Release date: February 2007
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422103326
You might also like
audiobook
Competing on Analytics
From two pioneers in business analytics, an update of the classic book on how analytics and …
book
Analytics at Work
Most companies have massive amounts of data at their disposal, yet fail to utilize it in …
book
Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage
Transform data into action for competitive advantage "The knowledge assets of an organization are becoming increasingly …
book
Competing on Analytics: Updated, with a New Introduction
The New Edition of a Business Classic This landmark work, the first to introduce business leaders …