Competing on Analytics: The New Science of Winning

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THE ARCHITECTURE OF BUSINESSINTELLIGENCE

Aligning a Robust Technical Environmentwith Business Strategies

MOVIEGOERS MIGHT UNDERSTANDABLY have the impression that the technical challenges of capturing and analyzing large amounts of data have already been solved. In many Hollywood films, unlimited data is accessible to anyone with a laptop and knowledge of a few passwords (often obtained in seconds through adroit hacking).

Fortunately for our privacy, however, it’s not quite that easy.

Certainly, it has become technically feasible to capture and store huge quantities of data. The numbers are hard to absorb for all but the geekiest, as data volumes ...