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Competing on Analytics: Updated, with a New Introduction
book

Competing on Analytics: Updated, with a New Introduction

by Thomas Davenport, Jeanne Harris, David Abney
August 2017
Beginner to intermediate content levelBeginner to intermediate
320 pages
8h 6m
English
Harvard Business Review Press
Content preview from Competing on Analytics: Updated, with a New Introduction

CHAPTER TWO

WHAT MAKES AN ANALYTICAL COMPETITOR?

DEFINING THE COMMON KEY ATTRIBUTES OF SUCH COMPANIES

What does it mean to compete on analytics? We define an analytical competitor as an organization that uses analytics extensively and systematically to outthink and outexecute the competition. In this chapter, we’ll describe the key attributes of companies that compete on analytics, and describe the levels and stages of these attributes that we found in researching actual organizations.

Among the firms we studied, we found that the most analytically sophisticated and successful had four common key characteristics: (1) analytics supported a strategic, distinctive capability; (2) the approach to and management of analytics was enterprise-wide; ...

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Publisher Resources

ISBN: 9781633693739