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Competing to Win by Dr. Ted Marra

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Chapter Two Planning and Executing through Alignment

Aligning the organization around the vision enables or facilitates not only the formulation of the most effective strategies, but also establishes the process through which those plans are executed effectively and efficiently.

Alignment is the focus of this chapter:

Making the Vision a Reality

In essence, the vision can be considered the primary output of the Business Model and should guide the organization like that beacon of light in the fog that keeps ships from running aground. ...

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