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Competing to Win by Dr. Ted Marra

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Chapter Three Creating and Delivering Value, Part I

My observation is that value is one of those overused terms that has lost its true strategic meaning. The version of value often being used is what could be called a commodity definition, namely, “what you get for what you pay”. Basically what is being said is that if you are a consumer (or stakeholder for that matter) and you purchase something from the butcher, the baker or the candle stick maker, you don’t want to get ripped off! Well, there is a bit more to it than that – thankfully.

Creating and Delivering Value is the focus of this chapter and Chapter Four:

This chapter ...

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