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Competing to Win by Dr. Ted Marra

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Chapter Four Creating and Delivering Value, Part II

You may have been wondering, “OK, I understand that creating and delivering value should be fundamental to everything we do as an organization. But what are the specific factors that add value?” Below is a discussion of what I have discovered after years of experience around the globe about what seem to be the key sources of value.

Nine Sources of Value

The conclusion so far is that there are nine components of value, illustrated in what can be referred to as the Value Wheel:

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