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Competing to Win by Dr. Ted Marra

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Chapter Seven Looking to the Future

In this author’s mind, the traditional elements of the balanced scorecard, while effective in their time, are insufficient in today’s business environment if an organization is serious about wanting to achieve sustained competitive advantage.

Actualization activities are the focus of this chapter:

I am not saying that every organization should utilize all of the measurement categories suggested in this chapter. However, every organization should review them and consider what is most appropriate ...

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