Competitive Advantage of Common Sense: Using the Power You Already Have, The

Chapter . Afterword

Remembering Common Sense (Part 1)

I've tried, in the course of the book, to keep reminding you of the seven principles of common sense. Here is another way to think about them:

• Principles 1 and 7 can be thought of as overarching principles. Keep things simple and see them from other viewpoints.

• Principle 2 is about knowing what you're trying to achieve.

• Principles 3 through 6 are built around the sequence of events, which is how we accomplish what it is we're trying to achieve.

Remembering Common Sense (Part 2)

1. In general, rather than looking for complicated ways to do things, we're going to do the opposite. (Principle 1, “Many things are simple.”)

2. In considering any venture, undertaking, or project, we need to understand what it ...