Book description
The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
Table of contents
- Cover
- Title Page
- Copyright
- Foreword
- Introduction
-
PART ONE: Organization
-
Chapter 1: Competitive Intelligence 2.0: A Three-Dimensional Relationship?
- 1.1. Introduction: From information society boomâ¦
- 1.2. ⦠to the emergence of competitive intelligence
- 1.3. CI perceived as a way of managing relationships
- 1.4. Decision-maker â watcher â information triangle: Toward a âbermudizationâ of actors?
- 1.5. Teaching companies to be âintelligentâ: competitive versus competition?
- 1.6. Conclusion
- 1.7. Bibliography
- Chapter 2: Management 2.0
- Chapter 3: Sustainable Development 2.0: Seeking âThe Creation of Shared Valuesâ
- Chapter 4: Corporate Education and Web 2.0
-
Chapter 5: Marketing 2.0
- 5.1. Introduction
- 5.2. E-marketing: a changing activity
-
5.3. Web Analytics: an essential discipline for an effective e-marketing piloting
- 5.3.1. Competitive intelligence for Web Analytics
- 5.3.2. Web Analytics 2.0: from the approach of Watch adapted to e-marketing to the approach of competitive intelligence adapted to e-marketing
- 5.3.3. Emergence of competitive intelligence tools for e-marketing piloting
- 5.4. Conclusion
- 5.5. Bibliography
-
Chapter 1: Competitive Intelligence 2.0: A Three-Dimensional Relationship?
-
PART TWO: Innovation
- Chapter 6: Parallax: Mindset 2.0
-
Chapter 7: Competitive Intelligence 2.0 Tools
- 7.1. Introduction
- 7.2. The impact of 2.0 tools on the deployment of competitive intelligence in business
- 7.3. Typology of 2.0 technologies for competitive intelligence
- 7.4. Perspectives of Competitive Intelligence 2.0
- 7.5. Conclusion
- 7.6. Bibliography
-
Chapter 8: Patent Information 2.0, Technology Transfer, and Resource Development
- 8.1. Introduction
- 8.2. Methodology
- 8.3. International patent classification
- 8.4. A systematic analysis
- 8.5. Search strategies for establishing the initial corpus
- 8.6. Interpretation of results
- 8.7. More precise choices from selected patent
- 8.8. Generalization of the method
- 8.9. Conclusion
- 8.10. Bibliography
- Chapter 9: Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir)
- Chapter 10: Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration
- Chapter 11: Processing Business News for Detecting Firmsâ Global Networking Strategies
- Chapter 12: Information Property and Liability in the 2.0?
-
PART THREE: Territory
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Chapter 13: Territory and Organizational Reputation 2.0
- 13.1. Introduction
- 13.2. Communication strategies of organizations in the 2.0 concept
- 13.3. Promotion of the territories
- 13.4. Conclusion
- 13.5. Bibliography
-
Chapter 14: Triple Helix and Territorial Intelligence 2.0
- 14.1. Evolution in the 2.0 world
- 14.2. Knowledge, innovation, and development
- 14.3. The ST&I systems for Brazilian intelligence
- 14.4. Innovation Portal, the observatory for strategic intelligence
- 14.5. The strategic intelligence system of the Innovation Portal (SISIP): a tool for the Brazilian government
- 14.6. Conclusion
- 14.7. Bibliography
- Chapter 15: Regional Development 2.0
-
Chapter 16: Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE
- 16.1. Introduction
-
16.2. Elements of the 2.0 concept applied to the TIN network
-
16.2.1. Context of cooperation and participation in infrastructure development
- 16.2.1.1. Coordination and mobilization units
- 16.2.1.2. Content providers centers
- 16.2.1.3. Sponsoring and supporting institutions
- 16.2.1.4. Strategic partnerships
- 16.2.1.5. Coordination and management committee
- 16.2.1.6. Central management and supervision unit
- 16.2.1.7. Users
- 16.2.1.8. Providers of data communication services
- 16.2.2. Social movements for the inclusion of other segments
- 16.2.3. Application 2.0 in information and training
- 16.2.4. Perpetual beta in management and coordination
- 16.2.5. Long tail: the real users of the TIN network
-
16.2.1. Context of cooperation and participation in infrastructure development
- 16.3. Social and economic impact of the TIN network: some indicators
- 16.4. Telecenters and competitive intelligence: the future of Innovation 2.0
- 16.5. Bibliography
- Chapter 17: University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria)
-
Chapter 13: Territory and Organizational Reputation 2.0
- List of Authors
- Index
Product information
- Title: Competitive Inteligence 2.0: Organization, Innovation and Territory
- Author(s):
- Release date: August 2011
- Publisher(s): Wiley
- ISBN: 9781848213050
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