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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 8

Tuning In to the Silent Conversation with Intuitive Listening

In This Chapter

arrow Navigating the road map to nonverbal communication

arrow Picking apart a message to grasp its true meaning

arrow Looking for specific body-language clues

arrow Deconstructing what a person said and didn’t say

A good chunk of your research is likely to consist of audio/visual content — what people in your organization tell you, what you hear from the experts you interview, what you observe in focus groups, and what you hear and see when you’re watching someone deliver a speech or presentation. Audio/visual content is becoming more and more prevalent through technology. You can now interview experts at remote locations via Skype, engage in videoconferencing on Google+, watch a speech delivered by a corporate executive in Prague from your office in Los Angeles through video streaming, or watch it a couple minutes later when it’s posted on YouTube. At the heart of this newfound gold mine of information is the silent conversation — the unspoken message.

Regardless of whether you’re talking to someone in person, over ...

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