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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 9

Validating and Organizing Data for Analysis

In This Chapter

arrow Sifting the good information from the bad

arrow Cataloging data for quick retrieval

arrow Rating your resources from best to worst

arrow Building your own CI library to facilitate distribution of intel

The information age has ushered in a new age of misinformation and too much information (TMI). Companies now face the challenge of having to sift through mountains of information to find a few golden nuggets that are worthy of analysis. To further complicate the challenge, some organizations release false or misleading information. Most people miss the most obvious misstatements because they tend to assume that what they read or hear is true.

In this age of information overload, part of your job as a competitive intelligence pro involves

check.png Evaluating the information that’s been collected to gauge its potential value and the credibility of the intelligence and the source

Indexing the intelligence so that the people who need it later ...

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