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Competitive Intelligence For Dummies by Jim Underwood

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Chapter 10

Intelligence Analysis 101

In This Chapter

arrow Gauging your abilities as an analyst

arrow Extracting only the most vital information

arrow Converting intelligence into a game plan

arrow Running intel through OODA loops

arrow Rating your intel and transforming it into briefing documents

You’ve collected a mountain of information. Now what? Until you make sense of that information, it’s relatively useless. The next step is to analyze it and transform it into actionable intelligence — to develop insights into what that information means, why it’s important, and what your organization needs to do in order to benefit from it.

That’s what this chapter is all about. First, I lead you through an exercise to determine whether you have the innate abilities and requisite training to conduct analysis. (If you don’t, you need to recruit someone who does or develop the skills internally.) I spend the rest of the chapter explaining how to conduct analysis — how to review what you collected and extract the most crucial ...

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