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Comprehensive Intellectual Capital Management: Step-By-Step by John Morecroft

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Preface

This book marks an important stage in my professional life. In one way it may seem a digression from my profession as an attorney, but on second thought it seems that everything that I have been doing in the past seven years of my professional life were leading to this book. Being a business lawyer, I came to appreciate that my corporate (mostly multinational) clients need to manage intellectual assets in a more systematic way. Many legal audits I performed boiled down to advising on ways that management can implement to better protect and leverage their intellectual assets and knowledge resources. With that in mind I embarked on my LLM with one main end goal—first to learn best practices in this area (by learning from the best—Pierce Law's international reputation is what brought me to the small town of Concord, New Hampshire) and then to develop models that systematically manage intellectual assets.

Soon after, I discovered that intellectual assets (or property) management is only one part of the equation for managing all of a business's intellectual resources or capital. My research expanded beyond an LLM, and that was when the support of the progressive dean and faculty of Pierce Law proved invaluable. The dean, John Hutson, adopted and financially supported my research and course development, which expanded beyond IP law and management into the related disciplines of knowledge and intellectual capital management as well. His futuristic vision of the role of IP lawyers ...

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