What Matters Is What They Hear

You could have the most eloquent delivery ever presented in a courtroom, but if the jury does not hear what you have to say, it’s all wasted effort. Although you may present a topic using sophisticated presentation aids, actual success depends on the recipient. Your responsibility is to ensure that the target of your presentation “gets it.” Far too many presenters focus on the presentation and not enough on the perception or reception of that presentation.

Take the time to really sell your presentation. Whether you are teaching a jury how a disk drive works, or responding to cross-examination, get your message across.

Communication involves three critical components:

  • Sender
  • Message
  • Receiver

The sender is the party ...

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