CHAPTER 1

INTRODUCTION TO THE TOURING CONCERT

REASONS FOR TOURING Image

A touring concert usually is conducted to perform and promote a recording artist’s new material and often coincides with the release of a new compact disc (CD). Some artists like to perform whether or not they have a product to sell; they like the adulation of the audience and the satisfaction of their performance. The areas selected for touring depend on the amount of money offered by the promoters. The amount that a promoter offers depends on the popularity of the artist in the region. This popularity is gauged by the artist’s previous accomplishments and current record sales ...

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