Conducting Market Research for International Business

Book Description

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Product Information

  • Title: Conducting Market Research for International Business
  • Author(s):
  • Release date: March 2009
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490266