Get full access to Conducting Market Research for International Business and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
Chapter 1: Understanding Markets Through International Market Research
Chapter 2: Global Market Opportunity Assessment
Chapter 3: Fundamentals of International Market Research
Chapter 4: Customized Research Using Primary Data
Chapter 5: Methodological Considerations in International Market Research
Chapter 6: The Research Process and an Example
Appendix A: Internet Sites for Obtaining Secondary Data
Appendix B: Developing an International Business Plan
Get Conducting Market Research for International Business now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.