Once you have finished designing your survey, getting your survey delivered through the appropriate format and to your desired audience are key elements to truly making your survey a success. To draw accurate and strategic conclusions from the survey results, researchers need to obtain as appropriate and representative a response rate as possible for any survey administered on their behalf. For example, if a researcher distributes an employee opinion survey to a company with 500 employees, but the survey only yields 20 completed responses, the researcher cannot make accurate conclusions about overall employee satisfaction ...
Get Conducting Survey Research now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.