Conducting Survey Research

CHAPTER 2

Survey Administration

Once you have finished designing your survey, getting your survey delivered through the appropriate format and to your desired audience are key elements to truly making your survey a success. To draw accurate and strategic conclusions from the survey results, researchers need to obtain as appropriate and representative a response rate as possible for any survey administered on their behalf. For example, if a researcher distributes an employee opinion survey to a company with 500 employees, but the survey only yields 20 completed responses, the researcher cannot make accurate conclusions about overall employee satisfaction ...