Confronting Capitalism

ABOUT THE AUTHOR

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. At first he taught economics, but then Northwestern asked him to teach marketing and to bring more economics into it. Although now best known as a marketing guru, by passion and education, Kotler has always been an economist—having received both his M.A. and Ph.D. in economics and been trained by three Nobel economists. He received his master’s from the University of Chicago, where he studied under the famed Nobel laureate and free-market evangelist Milton Friedman; he then pursued his Ph.D. in economics at the Massachusetts Institute of Technology (MIT) under the Nobel Prize-winning ...