4
CALL PEOPLE BY THEIR NAMES
Ignite Attention and Recognize Individuality
I am not a number—I am a free man!
—PATRICK MCGOOHAN as Number Six, The Prisoner
Hearing your own name is a neural ignition key, activating attention and engaging you in the interaction to follow. Names acknowledge existence, provide an identity, and are a passport to services and opportunities. Denying a person his or her name withers humanity. The importance of having a name is so significant that it is delineated as a fundamental right in South Africa’s post-Apartheid constitution. Being named confers dignity and shines a light on us uniquely (if only for a brief moment). ...
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