For more details on how Disney introduced the MagicBand, listen to the podcast on our book website,

For more information on the MagicBand, see Austin Carr, “The Messy Business of Reinventing Happiness,” Fast Company, April 15, 2015,; and Christian Terwiesch and Nicolaj Siggelkow, “When Fun Goes Digital: Creating the Theme Park of the Future,” Knowledge@Wharton, April 4, 2018,

For a thorough discussion on how interconnected, smart devices can affect competition and strategy, see Michael E. Porter and James E. Heppelman, “How Smart, Connected Products ...

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