SOURCES
Prologue
For more details on how Disney introduced the MagicBand, listen to the podcast on our book website, connected-strategy.com.
For more information on the MagicBand, see Austin Carr, “The Messy Business of Reinventing Happiness,” Fast Company, April 15, 2015, https://www.fastcompany.com/3044283/the-messy-business-of-reinventing-happiness; and Christian Terwiesch and Nicolaj Siggelkow, “When Fun Goes Digital: Creating the Theme Park of the Future,” Knowledge@Wharton, April 4, 2018, http://knowledge.wharton.upenn.edu/article/future-theme-park-innovation/.
For a thorough discussion on how interconnected, smart devices can affect competition and strategy, see Michael E. Porter and James E. Heppelman, “How Smart, Connected Products ...
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