India should be viewed less as a difficult market where strange things are happening, and more as a market that is simply ahead of many other markets in its evolution … If we don’t figure out how to win in India, we could end up losing in a lot of other geographies around the world. Conversely, if we can win in India, we can win everywhere.
—STEPHEN ELOP, CEO, NOKIA
Why have only a handful of multinational companies succeeded in India, while so many simply muddle along? What does success in India look like and what does it take to win in India? With India recently losing much of her shine, is that even important? Why should multinational companies bother with India’s chaos?
My interest in trying to understand whether ...