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Conquering the Chaos: Win in India, Win Everywhere by Ravi Venkatesan

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6
India as an Innovation Lab

The old paradigm was think global, act local. At Hindustan Unilever, we’ve turned it on its head. We think local—and act global.

—NITIN PARANJPE, CEO, HINDUSTAN UNILEVER

Imagine that you’re the largest purchaser and seller of beef in the world. How would you create a national, fast-growing, and profitable restaurant chain in the world’s second-most-populous country? What would you do if that market happens to be largely vegetarian and poor, a country with its own rich culinary heritage, where cows are sacred, and where $1 (Rs. 55) is a chunk of change? McDonald’s is a good example of a global company that has not just customized or adapted its offerings and business model for India, but has taken its global expertise ...

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