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Conquering the Chaos: Win in India, Win Everywhere by Ravi Venkatesan

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10
Win in India to Win Everywhere

Learnings from India, such as lower price points for products in smaller packages or sachets, are gaining acceptance in Europe, where poverty has returned.

—PAUL POLMAN, CHAIRMAN AND CEO, UNILEVER

My research for this book was almost done when I made a stop at Deere & Company. “Has competing in India helped Deere succeed in the rest of the world?” I asked global CFO Rajesh Kalathur and vice president Bharat Vedak. As I discussed earlier, India represents both a major opportunity and a potent threat for Deere. While India is the world’s largest tractor market in units, an Indian player, Mahindra & Mahindra, has leveraged its strengths in India to challenge Deere globally in the market for small tractors. Deere’s ...

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